Australian Spec Home of the Year 2009

Australia Spec Home

The Australian Housing Industry association has awarded the finalists and Winner of the 2009 Spec Home of the Year Award. Now this is the kind of contest that we at spechomes.com can get into, and (featured to the right) the type of spec home that any home builder would be proud to display. Congratulations to Craig Sheiles Homes. [...]

Organize New Construction Warranties with WarrantyElephant.com

WarrantyElephant is a great website designed for storing and organizing warranty information.   For new home construction or custom homes, you often have a ton of warranty booklets and product information scattered about your new home. After moving in, you often have additional work done which may have a warranty associated with the work.  Warranty Elephant allows [...]

Announcement: Changes coming to SpecHomes.com

If you have followed our site since the beginning you have shared our ups, downs, and in-betweens regarding the development of our new home marketing site: spechomes.com. The past 6-12 months have been difficult for the home building industry, and for us too! Every day I find stories online exemplifying the challenges that our industry and fellow home builders face, and because I look for it… [...]

Spec Home Solution

CEO discusses new Spec Homes pricing strategy.  SpecHomes.com entered the Home Builder Internet Advertising scene with a great brand, and a new take on an established product offering. But a few months later, began feeling unsatisifed with the initial response received within the building industry. “It just wasn’t enough, we really wanted to make an impact.” Says [...]

Selling Spec Homes with Social Media

Have you heard the term viral marketing? Chances are you have, but if you haven’t here is a good definition: Viral marketing is a term used to describe a message or information that spreads quickly, effectively, and contagiously through networks of friends, families, and third party relationships. Quickly – the viral message is usually passed on [...]